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Get Familiar: kruzer

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Get Familiar: kruzer

Words by Passion Deez | Photography by Louis Oomes and Luca Wehnes

kruzer does not make music that feels accidental. Even when he describes his creative process as organic, there is a clear emotional world running through everything he creates: nostalgic synths inspired by childhood memories, cinematic songwriting rooted in real experiences, and huge melodic hooks designed to be screamed back in crowded venues. Born in Mogadishu and raised in the Netherlands, the Somali-Dutch artist has quietly become one of the most exciting new voices emerging from the Dutch alternative scene, building a sound that sits somewhere between hip-hop, pop, rock and emotional rap music without fully belonging to any of them.
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His latest project, VOORBIJ DE ZON (Beyond the Sun), feels like the clearest expression of that vision so far. Built alongside close collaborators and friends, the album blends raw vulnerability with widescreen ambition, pulling influence from Somali music, Kanye West, Kid Cudi, 80s synth music and films like Interstellar. But underneath the experimentation is something deeply personal. kruzer speaks about music less like entertainment and more like documentation — every song capturing a specific moment, relationship or emotional state in his life.

You’ve been making music for quite a long time already, but this feels like the beginning of a new chapter creatively. Can you take us back to the start a little bit? What first made you want to become an artist?

I started making music when I was around 17, around 2017. I’d always been curious about music and really fascinated by it. Then one of my friends started making music himself, so I asked him if he could teach me how to do it. At first, I was just downloading beats from YouTube, writing songs in my room and going to the engineers to record them. That was really the beginning. Eventually, I started meeting producers and building from there, but honestly, I still hadn’t found my sound yet.

Around 2019, I started experimenting much more seriously and trying to figure out what I actually wanted my music to feel like emotionally. That was around the time I met a producer called Big Cam in Rotterdam, and through working with him, I really started shaping my sound. From the beginning, I always wanted to make what I call “stadium status music.” Music that feels emotional but also massive — the kind of music people can sing together live.

That ambition is interesting because your music does feel very timeless and echoes the past through its references to 80s synth-heavy music, even when it’s vulnerable. Where does that sound come from?

A lot of it comes from my upbringing. I was born in Mogadishu, Somalia, and when we lived in a refugee camp, my mom used to play a lot of Somali music, but also a lot of 80s music. That’s where my love for synths and nostalgic melodies really comes from. Then later, I became obsessed with Kanye West and Kid Cudi. Those are probably my biggest inspirations musically. Especially albums like 808s & Heartbreak and Man on the Moon: The End of Day. I love music that feels emotional and cinematic at the same time.

The producer I worked with on VOORBIJ DE ZON, Strayed Saint, is also a huge Kanye fan, so we both wanted the album to feel nostalgic, emotional and immersive. I kept telling him, “This album needs to hit people in the heart.”

The project definitely feels cinematic. If VOORBIJ DE ZON was a movie, what would it be?

Interstellar. During the time we were making the album, I rewatched Interstellar again, and it really affected me emotionally. One of the hooks on the project was literally inspired by the movie. It’s my favourite film ever. The atmosphere, the emotion, the feeling of space and loneliness and hope — all of that influenced the music a lot.

Did you know from the beginning that VOORBIJ DE ZON was going to become a full album?

Not at all. It actually started as a small EP with maybe four songs. But we kept making more music and realised we had too much material we loved. At one point, Straight Saint literally looked at me and said, “Why aren’t we just making this an album?” So honestly, the album happened naturally. Every song was worked on heavily, too. Some tracks probably have fifty versions. We were really obsessed over details.

And everybody involved in the project is somebody I’m genuinely close with in real life. Nothing was random. GRGY jumped onto one of the songs naturally during the process and made it way better. Vjeze Fur also happened almost accidentally. Everything about the album came together organically.

That word keeps coming up when you speak, "organic".

Because that’s genuinely how everything in my career has happened. Nothing was forced. Even the relationships I built around music happened naturally.

You’ve mentioned before that Ray Fuego played an important role in your development creatively.

Definitely. Around the time I was still figuring out my sound, Ray really took me under his wing creatively for a couple of years. He gave me advice, helped me think differently and pushed me creatively. I’m super grateful to him for that.

A lot of my connection with the wider SMIB world also happened naturally because my best friend, Bokoedro, already knew people from there. I started going to shows and parties with him, and eventually we all became friends naturally.

You also worked with BNYX pretty early on, before he became the huge producer he is now.

Yeah, this was around 2019. I was in the studio with a producer friend who had some loops from BNYX. I heard one and immediately asked, “Who made this sample? This is crazy.” Then I checked his work and saw he’d already worked with people like Lancey Foux and Ty Dolla $ign. So I just DM’d him directly and told him I had a song using one of his loops. He replied within fifteen minutes and from there we just stayed connected. We still talk now.

Your previous project Elke Koning Heeft Pijn (Every King Has Pain) felt much darker emotionally. Looking back now, what does that project represent to you?

That project means a lot to me because at that time, I didn’t really have the resources or people around me that I have now. I didn’t have proper engineers or proper setups. Everything was raw. I was also really depressed during that period in my life.

The title came from this idea that everybody is hurting in some way underneath the surface. People only see the bigger picture or the outside image, but they never really know what someone is carrying internally. So for me, the project was about understanding that pain exists in everybody’s life and that you can’t judge people based only on appearances.

Your music feels very autobiographical too. Almost like every song documents a specific memory or emotional state.

Because every song really is based on real life. My music is basically my diary. Even my biggest song, “Me hart is op,” is literally about my love life. Every track captures a specific moment in my life, so when I listen back to older songs, it feels like revisiting old chapters of myself.

There still aren’t many Somali artists visible in alternative music spaces like this. What has that experience been like for you?

At first, it felt strange because I wondered if I was the only Somali-Dutch artist making this kind of music. But eventually, I made peace with it. Now I actually hope I can become an example for younger Somali kids so they feel freer creatively. I think it’s important to represent where you come from and not hide it.

I heard you sampled one of your mother’s favourite song on your EP Rezurk as well.

Yeah. I always wanted to sample that song. The lyrics are very poetic in Somali so it’s difficult to translate properly, but it’s basically about a boy chasing his vision. When I told my mom I used it in the album, she was really happy because she felt like I was honouring my roots.

Is there anything creative you still want to explore further?

I’m already working on the next album, actually. This next project is going to be way more festival-focused. I want to make music that people can scream together live. I also want to lean further into rock & synth pop influences. Artists like David Bowie and Pet Shop Boys inspire me creatively a lot.

You’ve already received support from artists like Ronnie Flex, Ray Fuego and Vjeze Fur pretty early in your journey. What do those co-signs mean to you?

It reassures me that I’m on the right path. All those artists make completely different kinds of music, so the fact they all connect with what I’m doing makes me feel like maybe I’m creating something unique.

What becomes clear when speaking to kruzer is that his music is less about genre and more about feeling. Every project feels carefully constructed emotionally, even when he insists much of it happened accidentally. Beneath the synth-heavy production, huge hooks and alternative textures is someone trying to document his life honestly while building something larger than himself at the same time.

And maybe that is what makes VOORBIJ DE ZON resonate so strongly. It does not sound like an artist chasing trends or trying to fit neatly into a scene. Not because it tries to sound like the future, but because it sounds like someone becoming fully comfortable with who they already are.

 

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